November 8, 2021 Through My Lens Thomas Archibald Why Use Professional Photography?

It’s a story repeated over and over on the internet.  A company invests an enormous amount of time and money in an online marketing campaign – a new logo, social media, and email marketing, print materials, and a brand new mobile-friendly website.   Hours upon hours are spent poring over colors, branding, fonts, and writing copy.  However, there is one critical element of marketing that is often overlooked …. photography.

In a visual medium where your customer’s attention span is counted in mere seconds, it is vital to communicate your message quickly, accurately, and with maximum impact.   Your website, marketing materials, and social media presence are today’s equivalent of the store displays of the past.  A page full of text, or small, low-quality graphics will not attract the attention or interest of your customers.

So what about stock photography?  While stock photography is an excellent choice for some purposes, proceed with caution.   Some stock photography, especially those with “too perfect” generic posing, can be an inaccurate and not a true representation of your brand.

HIRE A PROFESSIONAL

A professional photographer will come to you to capture the essence of your unique business, photographing your location, products, and employees in a variety of realistic situations.  This creates authenticity and establishes trust and confidence with your customers.

At Archibald Studios Media, we provide professional photography services – including products, portraiture, headshots, real estate, lifestyle, architecture, and people – on-site at your location.  We have been telling stories through photographs for many years – we look forward to telling yours.